Reports

Since 1999, concern about immigration in Britain has reached levels never seen before in the history of public opinion research, and surveys show strong support for tougher immigration laws. But opinions vary: younger, better-educated people and those who tend to live in areas with a longer history of immigration are more tolerant than older, less-educated people in more settled communities with low levels of immigration.

Recent developments in the United States (including the 2008 elections and shifts in organized labor’s stance on immigration) have created new openings for comprehensive immigration reform, possibly including a path to legal residence and citizenship for illegal immigrants. But the author argues that the extent of this opening may be overstated by some advocates.

Voters’ brains connect words, phrases, images, values, and emotions, and these connections — known as networks of association — influence their receptiveness to political messages, often far more strongly than facts and rational arguments. This report shows that to reach those who have not yet made up their mind on a particular issue, advocates and leaders need to understand the associations a term such as “immigrant” spark in the mind of the electorate and strengthen positive associations while weakening negative ones.

German media has helped reinforce the image of immigrants as “aliens” — sometimes even in exaggerated terms — since the first guest workers came to Germany in the 1950s. By focusing primarily on the problems associated with migration in Germany, the report shows that media have helped contribute to an atmosphere of polarization among the German public.